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Ad Campaign Simulator
Ad Campaign Simulator
What is this tool?
A forward-looking ad campaign calculator. Enter your budget, bid, expected click-through rate, conversion rate and average order value, and it projects the funnel: impressions → clicks → conversions → revenue → ROAS.
When to use it
- Estimating whether a campaign budget can hit a target ROAS
- Comparing how different CTR or conversion-rate assumptions change the outcome
- Sanity-checking a media plan before committing spend
- Projecting cost-per-acquisition from a bid and conversion rate
- Explaining expected campaign performance to a stakeholder
How to use it
- 1Enter your budget and bid (CPC or CPM)
- 2Enter expected click-through rate and conversion rate
- 3Enter your average order value
- 4Review the projected impressions, clicks, conversions, CPA and ROAS
- 5Adjust any input to see how the projection changes
Frequently asked questions
Are these numbers guaranteed?
No — this is a projection based on the rates you enter, not a guarantee; real campaign performance depends on many factors outside a simple calculator.
Where do I get realistic CTR/conversion-rate numbers?
Your own historical campaign data is the best source; if you're new, industry benchmark reports for your platform and vertical are a reasonable starting point.
What does ROAS mean here?
Return on ad spend — projected revenue divided by ad spend, shown as a multiple (e.g. 3x means $3 revenue per $1 spent).
Is my data sent anywhere?
No — the simulation runs entirely in your browser.